I can talk about my experience: It's really hard, and there are a lot of things that you must have, and take a lot of time/work. And a suggestion , having a good proffesional really makes a difference.

I had prepared several docs, for different opportunities. In the beggining, I thought tried to put a lot of info about the sports, clubs, tournaments, organizations, etc. My first docs used to have more than 40 pages, including a lot of newspaper articles, official letters, etc. Usually, people that didn't know the sport found it interesting, but boring.

For Durban, one of the players that is publicist did the work. He focus on doing things simple, just enough info about the sports/organizations, players, roadmap, one or two newspaper articles, one or two letters, and that's all. All together, in a very fashion and modern template. Every single guy that saw it is amazed about the doc, and it's about 15 pages long. A complentary DVD with games and also TV notes, completes the set.

So, my advice: try to keep things SIMPLE. Don't flood your presentation with sport specific info, that will be amazing for all sport related people, but boring to a stranger that must decide if he/she will give you some of his/her money in the next 5 minutes.

By the way, I guess this is probably the most important gap. I guess a place for sharing this kind of docs, antecedents, facts, pics, videos, etc is really needed. Not just funny stuff, good stuff that address some standard quality.

I really hate to re-invent the wheel every time I need to prepare a "please give me something" doc.

I can mail you the doc if you want, it's in spanish, but you may use it as an example.

Regards,
Sebastián